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the original and the best…

dirty girl droolA storm is coming.

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Welcome to The Beer Channel.

Our mission is to provide you with quality information through news, interviews, and other media regarding the wonderful and exciting world of brewmasters and craft brewing.

We do on-location filming, advertising, networking, and merchandising for breweries, brewmasters, and homebrew hobbyists. Currently, we have two distinct shows in production – Have Beer, Will Travel, and Bru Appetit. As they are edited we will be placing them here on the site and on public broadcasting. Feel free to drop us a line and check back frequently for new video content.

Questions? Wanna get involved?

contact us at : thebeerchannel@gmail.com

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Here we go…

So we have decided to release, exclusively on the site, some of the interviews prior to releasing the entire show. We really want to spotlight the brewers here, and, why wait? Check out the Brewmaster Spotlight link to watch what we got.

People. Places. Passion.

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Interviews from outside The Short Pour Film Festival -

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Hop Headlines -

articles of relevence – some ours and some we felt that were worth mentioning from other sources.

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Prohibition killed brewery

story from The Augusta Chronicle

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They say one of the most distinctive scents of Augusta in the early 1900s was the smell of beer brewing at the famous Augusta Brewing Co., known for its Belle of Georgia brand.

The brewery owed its existence to Patrick Walsh, who was editor and/or president of The Augusta Chroniclefrom 1873-99 and one of the community’s biggest civic boosters.

As it happened, “a few gentlemen, wishing to build a brewery in the South, after visiting a few cities finally came to Augusta where they met the late Mr. Walsh, who since has served his city in the United States Senate and as mayor.” This was the lead paragraph about the brewery in 100 Years of Brewing, published in 1903, four years after Walsh’s death.

Brothers-in-law August J. Schweers, a Cincinnati native, and Edward W. Herman, of Louisville, Ky., likely were among those who met with Walsh in the mid-1880s.

On July 8, 1888, The Chroniclereported that “the brewery will be located near Clark’s Flouring Mill.” The next day, a headline noted “Mr. Herman About to Begin Work Upon a $50,000 Brewery Plant.”

Augusta officials had begun work on the city’s first National Exposition when preliminary construction began on the brewery.

The brewery opened its doors Feb. 7, 1889, at McKinne (13th), Fenwick and Nelson streets. The telephone number was 5.

In 1896, bold white letters more than 10 feet high spelled out “Belle of Georgia,” which was to become the company’s flagship brew. Other brands such as “Dixie” and “Belle of Carolina” followed, but Belle of Georgia was on everyone’s lips, or else trickling down thirsty throats.

During 1905, the brewery expanded into the soft drink field by organizing its subsidiary, Dixie Carbonating Co., which became the first Pepsi Cola franchise-holder and bottler in Augusta. Pepsi Cola Co. had been founded in 1902 in New Bern, N.C. Upper Ten and Hires’ Root Beer also was bottled by the company.

A harbinger of things took place in 1907 when the Georgia Legislature passed a prohibition bill. The law took effect Jan. 1, 1908, and prohibited sale or manufacture of liquors in Georgia.

Business looked bleak for the brewery, but Herman decided to try and weather the storm. The company renewed its charter and two trademarks were registered: A.B.C. birch beer, a nonalcoholic, carbonated beverage, and “PROHI,” a nonintoxicating, nonalcoholic beverage.

In 1916, Augusta Brewing Co. was forced to change its name to The Augusta Ice & Beverage Co. to comply with Georgia law. Plans were announced to spend $10,000 to remodel the $500,000 plant to make nonalcoholic beverages. But Prohibition, which was to blanket the nation through passage of the Volstead Act in 1919, proved to be too tough a foe for the company. A petition for bankruptcy was filed March 5, 1921. Assets were listed as $117,414.45 against liabilities of $194,994.08.

The old brewery was torn down in 1964.

story: http://tinyurl.com/2frv7r9

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Events (aside from GABF)

Telluride Blues and Brews Festival

telluride_blues-copythe most majestic and under-rated brewfest in the U.S.

The 17th Annual Telluride Blues & Brews Festival

will be held September 17, 18, & 19, 2010

Let’s see… where to begin???

How about breweries?

OK, cool. What else?

web

(the TBA has just been confirmed as Susan Tedeschi and Derek Trucks.)

just to name a few. And, oh, yeah… This:

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So, while you’re doing this at GABF again:

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We’ll be staying here:

mountain Lodge

It’s just so much more relaxing. That’s what it’s about, right??

Cheers!!

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Friends and Fellow Craft Beer Enthusiasts…

We’d love to post your stories. Please contact us if you have anything you’d like to share.

thebeerchannel@gmail.com

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Here’s another fantastic review from Kristina Van Doorn (aka @hopmonkey)!!

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She can be reached at:

www.Twitter.com/hopmonkey

Go Sailing with Full Sail Brewing Session Black:

If your Summer beer selection tends to be the color of the sun and garnished with fruit, it’s time to live on the edge! Yes, that’s right, I’m actually suggesting a very, very black beer for your Summer 2010.  In fact, I’d go so far to say that this beer should probably be a regular staple in your fridge, kegerator or cooler. Full Sail Brewing Session Black (Twitter.com/FullSailBrewing).

Now, if you happen to follow me on Twitter at @HopMonkey, then you know that I usually talk about beers that give me a big kick in the shorts. The more hops, the better for this gal (you don’t call yourself Hop Monkey because you sit around drinking lagers all day). So, this is a rare play on my part to actually write about a lager. To me, lagers are typically rather ho-hum beers that rarely excite me, but this…this beer is different.

Ok, so maybe the Full Sail Session Black hits a soft spot. After all, I’ve a mere 5’ 2” and this cute, stubby little bottle leaped off the shelf in my hands as if we had a special connection and we were meant to have good times together. My day job is also in marketing so anytime I see products differentiating themselves, they score big with me.

Now, on to the taste. This is absolutely a top-notch lager – the way a lager SHOULD taste. Sure, the flavors are subtle, but boy are they there. You’d think this beer was brewed at your local brewery that has no mass distribution. I especially love the chocolate notes and the smooth finish. Simply put, this is not a one-and-done kind of beer. Session Black is extremely drinkable and not heavy so you can drink one right after the other. And, at 5.4% ABV, that’ll make for a good Summer evening.

In case you need one more reason to pick-up a case of this brew, simply pop off the cap. Each cap is denoted with a rock, paper or scissor allowing for endless hours of fun with your friends (ok, maybe not hours).

I should also mention that this was a Gold Medal Winner at the 2009 GABF.

Bios:

Kristina (@hopmonkey) is a digital/social media marketer who believes life and beer should be full of hops and monkeying around.

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There are hundreds of videos contained in the viewer to the left. If you wanna see more than click the blue arrow at the bottom. We’ve got commercials, how-to videos, weird stuff, whatever. Don’t be shy.

Posted 11 months ago at 12:44 am.

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