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Welcome to The Beer Channel.
Our mission is to provide you with quality information through news, interviews, and other media regarding the wonderful and exciting world of brewmasters and craft brewing.
We do on-location filming, advertising, networking, and merchandising for breweries, brewmasters, and homebrew hobbyists. Currently, we have three distinct shows in production – Have Beer, Will Travel, Bru Appetit, and The Beer Garden. As they are edited we will be placing them here on the site and on public broadcasting. Feel free to drop us a line and check back frequently for new video content.
Questions? Wanna get involved?
contact us at : thebeerchannel@gmail.com
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Here we go…
So we have decided to release, exclusively on the site, some of the interviews prior to releasing the entire show. We really want to spotlight the brewers here, and, why wait? Check out the Brewmaster Spotlight link to watch what we got.
We are also going to begin brewpub and brewery reviews. Think you got what it takes to be the best? We’ll come peep it out and let it be known what’s really goin’ on at your spot!
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Hop Headlines -
articles of relevence – some ours and some we felt that were worth mentioning from other sources.
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Beer myths brought to a head
What is ale, is stout a meal in itself, and does fancy continental-style glassware improve the flavour of beer? Felicity Cloake lifts the lid on some of the myths surrounding beer
Beer is not a drink that holds much mystique for anyone over the age of 14. Unless you’ve stumbled across a coven of real ale enthusiasts, you don’t generally find people hanging on to the barman’s every word as he discusses the terroir of his malts, or waxing lyrical about a lager’s bouquet before tucking in. But just because beer is an unpretentious kind of a vice, that doesn’t mean it doesn’t have a few secrets to spill.
For a start, many people (particularly those who believe quoting Withnail and I to be an acceptable substitute for conversation after a couple of pints) seem to think ‘ale’ is just an amusing synonym for beer. In fact, ale is a specific type of beer, fermented at a relatively high temperature (up to 22˚C), and then allowed to undergo a slow secondary fermentation in the cask. Lager, by contrast, is beer that has been fermented at a much lower temperature, giving a crisper-tasting result. So if you’ve had a few Stellas, you haven’t been ‘on the ale’ at all. (Don’t be fooled into believing that ale is always better either: whatever the folks at the Campaign for Real Ale say, handcrafted lagers are making some headway in this country.)
Meeting friends for a pre-dinner drink a few months ago, I found myself the victim of another stubborn beer-related myth. My oatmeal stout was, apparently,”a meal in itself” according to one disapproving sage at the table. I pointed out that not only was her innocent looking raspberry-flavoured confection stronger, and thus more calorific than the stout, but the idea that darker beers are fuller-bodied is absolute rubbish. There is no correlation between the colour of the beer and its strength (Duvel make an 8.5% that’s as golden as the locks of a fairy princess) or how ‘filling’ it is – that’s all down to the way it’s been brewed.
Perhaps the biggest myth about beer is that it makes you fat. It does of course – the British population is living, belching proof – but then so does all the booze, and the average bottle of beer contains fewer calories than a large G&T. In reality, those beer bellies parading up and down the high street are just as likely be tempranillo tummies, or gin guts – particularly if, like me, your high street happens to be in north London. Unless you’re possessed of steely self-control, however, beer isn’t necessarily a better choice if you’re trying to cut down your alcohol intake – although it tends to have less by volume than wine or spirits, drinkers usually make up for this by consuming more of it. Bear in mind that a pint of standard strength beer contains two units of alcohol, whereas a single measure of spirits has just one.
Stout could never be a slimmer’s drink of course, not with a name like that. But if you’re one of those drinkers who rhapsodises about how much better Guinness tastes ‘in the old country’ not only do you sound stupid – you’re drinking it all wrong. Up until 2005, the Guinness we got in this country was brewed just off the A40, in the green, green fields of Park Royal – and, I agree, it’s possible that the waters of the Thames have a little less of the leprechaun about them than the liquid crystal that springs from the Wicklow mountains. These days, however, our Guinness comes direct from St James’s Gate in Dublin – which, oddly enough, makes it exactly the same as the stuff served on the Emerald Isle. I suspect that British people believe Guinness tastes better in Ireland because we’re all high on craic – but an argument can also be made that it tends to be fresher because the turnover in pubs there is far more rapid. So if you don’t like the Guinness in your local, you’re probably just not drinking it fast enough.
Sometimes, however, you just can’t get through it all at once, and although we’ll invest in a rack for the most modest of home wine collections, most of us show a cavalier disregard for a similar stash of beer. Don’t keep it on the worktop – store it somewhere cool and dark if possible, particularly if it’s in clear or green bottles, which are less effective than brown ones at filtering out the green and blue light that can turn the contents ’skunky’ (that’s a technical term, obviously).
Unless you live the tropics, however, it’s probably best not to choose the fridge because, despite what the Kinks might believe, the only beer that’s best enjoyed ice cold is one that’s not worth drinking in the first place – over-chilling kills flavour.
Nor, however, should you take advice on the subject from John Major, with his fondness for “warm beer”. According to the late, great Michael Jackson (no, not that one, the beer expert) lager should ideally be drunk between 7 and 10˚C, ales between 10 and 13˚ (cellar temperature in your average pub), and stouts around 15˚C.
A belief that warm beer is a matter of national pride often goes hand in hand with the notion that fancy glassware is an effete continental marketing ploy. This is also rubbish. The great British pint glass may look suitably no-nonsense, but it often does little for the beer inside it. To appreciate the effect, pour some wine into one, and then the same amount into a standard wine glass, swirl both, and then sniff. The wine glass allows you to appreciate aroma far better than the pint glass – so it’s worth investing in the appropriate shape for your favourite beer, just as, if you drink a lot of sparkling wine, you’ll have a set of flutes.
But even if Pol Roger’s your tipple of choice, I bet you drink beer with a curry, don’t you? We all do, however many earnest articles we read assuring us that wine works with spicy food. Yet the bland lagers on offer in most places are easily overpowered by the likes of a fiery beef bhuna, or an earthy saag aloo. Next time you’re preparing a pasanda yourself, try a more robustly flavoured ale, such as a strongly hopped IPA – beer expert Ben McFarland recommends the one from the Meantime Brewery in Greenwich – or even a pint of bitter instead.
As to whether wine before beer really does leave one feeling queer – well, I’ll leave you to decide that for yourself. But tell us your beer secrets, from the best place to get a fresh pint of Irish stout to your favourite beer and food matches. Do you believe beer deserves to be treated better in this country – or does all this fancy glassware and fussing about the correct serving temperature miss the point of a pint?
- story by The Guardian
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The Ode: Steelback Brewery
Ugly plastic bottles. A marketing budget that sometimes exceeded revenues. An oddly indifferent slogan. Eight years actually wasn’t a bad run.
By Matthew McClearn
It was what it was…
Born to flamboyant entrepreneur Frank D’Angelo in 2002, Steelback Brewery was a mistake from start to finish. When D’Angelo Brands, Frank’s sizable juice and sport drink company, bought a juice plant in Tiverton, Ont., it contained a small brewery. D’Angelo planned to make apple juice, and tried to offload the brewing equipment. But he failed, and eventually decided that shipping apples to the community made little sense. “So we said — you know what? We’re going to try and make beer.”
Steelback unveiled its first three brews on Super Bowl weekend in February 2004, selling exclusively in Tiverton. “We want to be Bruce County’s favourite son,” D’Angelo told a local paper. “We are not interested in playing in the big leagues right now.” They shipped in screw-capped plastic bottles. D’Angelo reasoned the unorthodox packaging distinguished them from competitors and was safer for employees. In fact, it was more costly, and damaged the product both physically (it reduced shelf life) and in the eyes of consumers (who associated plastic bottles with poor quality).
D’Angelo’s local focus was quickly overtaken by his trademark exuberance. Within two years, he was selling 10 brands well outside Bruce County and planning to expand nationally. And while craft brewers typically maintain tight marketing budgets, he went wild — sometimes spending more on marketing alone than all revenues combined. He hired retired hockey players such as Phil Esposito and Dennis Hull to star in TV commercials. He sponsored a Formula 1 racing team. He even attempted to purchase his own football and hockey teams. “We’re yelling like crazy in advertising and billboards to let everybody know that we’re here,” he explained.
But for all the yelling, Steelback never earned a favourable image among beer drinkers. Even one of the company’s slogans, “It is what it is,” seemed to suggest a strange indifference to the product. Critics maligned Steelback beers for inconsistent quality, and retailers returned large quantities.
The mystery of how Steelback survived for so long baffled many. Late in 2007, it was resolved, when D’Angelo abruptly announced he’d sold his stake in D’Angelo Brands and Steelback to Barry Sherman, owner of generic drugmaker Apotex. Sherman installed his son Jonathon, a recent university graduate, in the executive suite; D’Angelo was to remain Steelback’s chairman and public face.
It later emerged that one of Sherman’s companies, Wasanda Enterprises, had bankrolled D’Angelo’s companies for years, and was now owed more than $100 million. Wasanda tipped D’Angelo’s companies into court-supervised bankruptcy protection, and the Shermans gained control of Steelback in 2008 after paying $8 million. At this point, D’Angelo departed entirely.
The Shermans quickly distanced themselves from their former partner, blaming him publicly for overspending on advertising and admitting to past inconsistencies in beer quality. Under new president Ian MacDonald, Steelback eliminated more than half its offerings, sold off the plastic bottling equipment and contracted a third party to package its remaining five beers in conventional brown bottles. It also divested a recently acquired brewery in Rougemount, Que., which had never produced a drop of Steelback brew.
Steelback fared little better under new ownership. MacDonald left the company last July. Shortly after, Sherman laid off most of its employees, paring back to a skeleton crew. Operations wound up completely in January. Thus ended one of the strangest episodes in the history of Canada’s alcohol business — not, it must be said, an industry lacking in colourful characters.
story by Canadianbusiness.com
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The Ode: Steelback Brewery
Ugly plastic bottles. A marketing budget that sometimes exceeded revenues. An oddly indifferent slogan. Eight years actually wasn’t a bad run.
By Matthew McClearn
It was what it was…
Born to flamboyant entrepreneur Frank D’Angelo in 2002, Steelback Brewery was a mistake from start to finish. When D’Angelo Brands, Frank’s sizable juice and sport drink company, bought a juice plant in Tiverton, Ont., it contained a small brewery. D’Angelo planned to make apple juice, and tried to offload the brewing equipment. But he failed, and eventually decided that shipping apples to the community made little sense. “So we said — you know what? We’re going to try and make beer.”
Steelback unveiled its first three brews on Super Bowl weekend in February 2004, selling exclusively in Tiverton. “We want to be Bruce County’s favourite son,” D’Angelo told a local paper. “We are not interested in playing in the big leagues right now.” They shipped in screw-capped plastic bottles. D’Angelo reasoned the unorthodox packaging distinguished them from competitors and was safer for employees. In fact, it was more costly, and damaged the product both physically (it reduced shelf life) and in the eyes of consumers (who associated plastic bottles with poor quality).
D’Angelo’s local focus was quickly overtaken by his trademark exuberance. Within two years, he was selling 10 brands well outside Bruce County and planning to expand nationally. And while craft brewers typically maintain tight marketing budgets, he went wild — sometimes spending more on marketing alone than all revenues combined. He hired retired hockey players such as Phil Esposito and Dennis Hull to star in TV commercials. He sponsored a Formula 1 racing team. He even attempted to purchase his own football and hockey teams. “We’re yelling like crazy in advertising and billboards to let everybody know that we’re here,” he explained.
But for all the yelling, Steelback never earned a favourable image among beer drinkers. Even one of the company’s slogans, “It is what it is,” seemed to suggest a strange indifference to the product. Critics maligned Steelback beers for inconsistent quality, and retailers returned large quantities.
The mystery of how Steelback survived for so long baffled many. Late in 2007, it was resolved, when D’Angelo abruptly announced he’d sold his stake in D’Angelo Brands and Steelback to Barry Sherman, owner of generic drugmaker Apotex. Sherman installed his son Jonathon, a recent university graduate, in the executive suite; D’Angelo was to remain Steelback’s chairman and public face.
It later emerged that one of Sherman’s companies, Wasanda Enterprises, had bankrolled D’Angelo’s companies for years, and was now owed more than $100 million. Wasanda tipped D’Angelo’s companies into court-supervised bankruptcy protection, and the Shermans gained control of Steelback in 2008 after paying $8 million. At this point, D’Angelo departed entirely.
The Shermans quickly distanced themselves from their former partner, blaming him publicly for overspending on advertising and admitting to past inconsistencies in beer quality. Under new president Ian MacDonald, Steelback eliminated more than half its offerings, sold off the plastic bottling equipment and contracted a third party to package its remaining five beers in conventional brown bottles. It also divested a recently acquired brewery in Rougemount, Que., which had never produced a drop of Steelback brew.
Steelback fared little better under new ownership. MacDonald left the company last July. Shortly after, Sherman laid off most of its employees, paring back to a skeleton crew. Operations wound up completely in January. Thus ended one of the strangest episodes in the history of Canada’s alcohol business — not, it must be said, an industry lacking in colourful characters.
story by Canadianbusiness.com
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